tourism breakdown
Sevier County leads as a top Tennessee destination, driven by the Smoky Mountains, Dollywood, and year-round attractions.
In 2023, Sevier County ranked third among Tennessee's 95 counties in direct visitor spending, totaling approximately $3.85B.
Sevier County experienced a 2.29% increase in visitor spending from 2022 to 2023, reflecting its steady growth.
Tennessee visitors collectively spent an average of $84 million per day statewide in 2023.
DIRECT VISITOR ECONOMIC IMPACT
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VISITOR DEMOGRAPHICS
Visitors to Sevier County predominantly include families, outdoor enthusiasts, and vacationers from nearby states like Georgia, North Carolina, and Kentucky.
The largest demographic is aged 35–54, accounting for 38% of visitors, followed by the 25–34 age group at 29%.
Approximately 45% of visitors earn a household income above $75,000, reflecting a middle-to-upper-class audience.
Top reasons include family vacations, outdoor recreation (Great Smoky Mountains), and unique attractions (Dollywood). Repeat visitors make up 57% of the total, showcasing high destination loyalty.
tourism drivers
One of the top attractions in the Southeast, Dollywood welcomes over 3 million visitors annually, offering a blend of theme park rides, live entertainment, and seasonal festivals.
The most-visited national park in the U.S., with over 13 million annual visitors, offering year-round outdoor activities like hiking, wildlife viewing, and camping.
Events like the Winterfest Celebration and Smoky Mountain Tunes & Tales draw visitors year-round, particularly during peak holiday seasons.
Attractions like The Island in Pigeon Forge and Gatlinburg’s downtown area feature boutique shops, local dining, and entertainment, contributing to the overall tourist experience.
Sevier County is known for its family-oriented attractions, including Ripley’s Aquarium of the Smokies, Ober Mountain, and various miniature golf courses and arcades.
future projections
Visitor spending in Sevier County is projected to grow by 4–5% annually over the next five years, driven by continued investment in attractions and infrastructure.
New attractions, such as the expansion of Dollywood’s Wildwood Grove and the construction of new luxury accommodations, are expected to increase visitation.
Planned upgrades to transportation networks, including widened highways and additional parking facilities, will improve accessibility for tourists and enhance the visitor experience.
Sevier County is positioning itself as a leader in sustainable tourism, with initiatives aimed at preserving the Smoky Mountains while catering to environmentally conscious travelers.
With record-breaking tourism, unmatched attractions, and lucrative rental opportunities, Sevier County is the perfect destination for your next investment.
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